Thanks for returning to my site. I encourage you to post comments on my articles and you may want to subscribe to my RSS feed. Thanks for visiting!

Search Engine Optimization (SEO) involves selecting and using the most targeted keywords or keyword phrases that relate to your web site. If you do this task well, you’ll find your site in the top 10 or 20 search result pages. You’ll also succeed in raising the Page rank. A Google page rank (0 to 10) requires you to be between 3 and 6 out, as it takes this to get the much-needed traffic to your site.

Understand that when someone searches for specific phrases it returns your site on top of the search results seen on the right side of your web page. The most popular search engines are Google, Yahoo and MSN. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine.

New sites need not be “submitted” to search engines to be listed. A simple link from an established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

As long as it may take for your site to be indexed, there are ways to speed up the process. Creating Sitemaps used by Google, Yahoo and MSN is always a good idea. Be certain that the pages on your site are never more than 2 deep, and that all pages can be accessed from the home page. Keep the data updated and it will quickly advise the SEs (search engines) that you made changes on your site and it should be re-indexed.

Google and the other SEs love blogs and with an appropriate link from an indexed site, can usually get your blog indexed with 24 hours. I know it’s true because I did it by linking from my web site.

So there it is, a quick summary of search engine optimization explained, and some of the purposes it serves.

Fred Farah

For search engine optimization explained in more detail, visit the SEO experts at Best Affiliate Products – http://www.bestaffiliateproducts.com/search-engine-optimization-strategies.html

Technorati Tags: ,